Proposal Evaluations
Find Out Exactly Why Your Proposals Are Losing
Your organization is a leader in its field, competing toe-to-toe with a long list of rivals for every new project. Unfortunately, your proposals fall short more often than they should — and no one tells you why.
The 21-Point Proposal Check-Up changes that. We evaluate a proposal you’ve already submitted against the 21 best practices that decide how evaluators score, then show your team exactly what to fix on your next submission.
$4,000 flat fee. A detailed report and an executive presentation for your leadership team, delivered within 10 business days. To get started, complete the form at the bottom of this page. Or call us today, toll-free, at 1 (877) 217-1519
But How Do You Know What a Great Proposal Looks Like?
Here is the reality.
You have no idea how your proposals stack up against the competition. Maybe you’ve received some feedback or competitive intelligence along the way. But nothing concrete, nothing you can build upon to dramatically improve the quality of your proposals. Or your chances of landing that new project or large client.
Many of our clients initially experienced your challenge – you don’t know what makes a world-class proposal or how to develop a submission that stands head and shoulders above the competition.
If you could crack that code, your business would know no bounds. The 21-Point Proposal Check-Up is the place to start.
Over 1,000 Engagements Since 2010
Since 2010, our team has worked on more than 1,000 proposal engagements and garnered constructive feedback from evaluators. We can confidently claim a level of expertise that is difficult to match.
We will share with you everything we’ve learned about how to craft a winning submission and address your most pressing concerns, like:
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What to write, and how to structure your responses to maximize evaluation points.
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How to communicate information so that even someone skimming your proposal will see your firm’s unique value proposition.
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How to write an executive summary that leaves no doubt about the value of your firm’s service offering.
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Why professional proposal design that instills confidence is so important, and how to create one for your organization.
What You Get with the
21-Point Proposal Check-Up
We’ve poured all our knowledge and expertise into the 21-Point Proposal Check-Up.
Share your best submission with us, and we’ll show you how it stacks up against the 21 most valuable proposal best practices — across strategy, cover letter and executive summary, design and layout, and narrative style and content.
You’ll receive a detailed report with a scored evaluation of every element, your Top 10 Recommendations, and concrete, prioritized recommendations to raise the bar on your proposals for good.
We then walk your leadership team through the findings in an executive presentation by MS Teams, with before-and-after examples drawn from your own proposal. It’s the blueprint to your next winning submission.
Never Lose Business to Yourself Again
You are never going to win every RFQ or RFP. The world of procurement is just too competitive.
But you can dramatically improve the quality of your submissions and win your firm’s fair share of bids. The 21-Point Proposal Check-Up will help you get there.
Just as important, you’ll know that you’ve done everything possible to put your firm’s best foot forward. If you lose, it won’t be because of poorly written content or not communicating your unique value proposition. It won’t be because you left points on the table as a result of not structuring your response properly. And if you lose, it won’t be because you submitted a less than professional looking document. When you lose, it will be because another firm’s service offering was better aligned with the needs of the buyer.
You didn’t lose the proposal. Someone else, better positioned to deliver value, won. And that’s the way it’s supposed to work.
How it Works
Getting started is simple, and there’s no commitment until you’re ready.
1. Complete the form below. We’ll respond within one business day to confirm the Check-Up is the right fit and answer your questions.
2. Confirm and pay. We’ll send an invoice for the $4,000 flat fee, and sign an NDA on request.
3. Share your documents. Complete a short intake survey and upload your proposal and RFP through a secure SharePoint link.
4. Receive your report and presentation. Your report arrives within 10 business days, followed by an executive presentation to your leadership team by MS Teams.
Proposal Evaluation Service FAQs
At The Proposal Lab, our Proposal Evaluation service helps experienced proposal teams understand how their submissions are likely to be read, scored, and judged by evaluators.
Our Proposal Evaluation FAQ answers common questions about the service, including what the review covers, what’s in the report and executive presentation, how the process works, how long it takes, and how confidentiality is handled.
Request Your 21-Point Proposal Check-Up
You’ve likely tried to improve your proposals. But it’s not your core competency, and it’s definitely not your life’s work. It is ours.
Complete the form and tell us about the proposal you’d like evaluated. We’ll respond within one business day to confirm fit and answer any questions — there’s no obligation.