What We Do
- Proposal Writing
  Win your next submission with our award-winning proposal writing service.
- Proposal Content Library
  Stop building proposals from scratch. A strategically developed content foundation your team deploys on every pursuit.
- Proposal Training
  Build your team’s proposal capability with 30+ courses – available online, in-person, or tailored in-house.
- Proposal Evaluations
  Discover where your bids are good, bad and even ugly. And how to build a better proposal.
- Pursuit Excellence Diagnostic
  Find out where your bid process is losing ground — from opportunity identification to post-submission review.
- Business Proposals
  Unlock a new source of revenue with professionally written client-centric business proposals.
Who We Help
- Architecture Proposals
  Designers of enriching spaces, from education, arts and culture to healthcare and commercial
- Engineering Proposals
  Mechanical, electrical, structural, civil, geotechnical, IMIT – we’ve worked with them all
- Construction Proposals
  General contractors, construction managers, including design-build and P3 procurement methods
- Healthcare Proposals
  Medical services providers and those that build, manage and operate healthcare facilities
- Technology Proposals
  Information technology firms, solutions providers, and software-as-a-service consultants
- Social Services Proposals
  Private sector organizations taking care of society’s most vulnerable
- Security and Parking Proposals
  Security guards, mobile patrols, alarm responses and parking-enforcement service providers
- Financial Services Proposals
  Business-to-business services providers, including financing, insurance and debt collection
Resources
- Shop
  Products and services designed to quickly and cost-effectively produce better proposals
- Blog
  Our ideas, observations and recommendations on how to create better proposals
- Hallmarks of a Winning Proposal
  The seven qualities of a winning proposal, in our humble opinion
- FAQ
  A library of frequently asked questions about proposals and our services
About
- Our Story
  Learn a little about us and how we help clients win more often
- How We Work
  Our proposal writing methodologies (i.e., our recipe for success)
- Leadership
  Get to know the team at the Proposal Lab
- Technology
  We are harnessing technology to work smarter and win more often for clients
- Careers
  Ready to join our team? Check out our open positions
Contact

Blog

Proposal Writing Tips and Tricks

What a Proposal Evaluation Actually Reveals (And Why Most Firms Never Do One)

Proposal Evaluation

You lost the bid. The notification was three sentences long: thank you for participating, the contract ... READ MORE

The Professional Services Firm’s Guide to Building a Proposal Team That Wins

Proposal Writing

The RFP lands on a Tuesday. By Thursday, three people who already have full-time jobs are ... READ MORE

Why We Stopped Calling Ourselves a Proposal Writing Firm

Proposal Writing

For nearly 15 years, I have introduced The Proposal Lab as a proposal-writing firm. It was accurate enough. We wrote proposals, we helped clients win bids, and the label did ... READ MORE

AI Can Write a Proposal. It Can’t Win One.

Business Proposals, Proposal Writing

After fifteen years and over 750 proposals, I can tell you with confidence: I've never seen a firm lose a bid simply because its writing wasn't polished. I have seen ... READ MORE

Canada’s Defence Industrial Strategy Is Targeting Small Businesses – Is Your Proposal Game Ready?

Business Proposals, Proposal Writing

If you run a small ... READ MORE

Federal Infrastructure Investment: Capturing Billion-Dollar Opportunities

RFP/RFQ Development

Here’s a sobering statistic that should make every architecture, engineering, and construction professional sit up straight: Canada faces a ... READ MORE

Small Business Government Contacts: Navigating Set-Aside Opportunities in Canada

Business Proposals

Here’s a reality check that might surprise every small business owner dreaming of government gold: Canada doesn’t operate ... READ MORE

Trust, Emotion, Logic: The Winning Formula for Persuasive Proposals

Proposal Writing

Imagine knowing exactly how to write persuasive RFP responses that outshine the competition. For leaders of small and medium-sized professional ... READ MORE

Stop Losing Bids for the Same Reasons: The Case for a Proposal Evaluation

Proposal Evaluation

In the high-stakes world of competitive RFP bids, having an outside expert review your proposal could be the secret weapon your firm ... READ MORE

The Seven Hallmarks of Successful Architecture Proposals

Business Proposals, Proposal Templates

Why do some architecture firms consistently win projects while others struggle? It’s not magic – it’s method. Let’s break ... READ MORE

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North American Support

From Vancouver and Toronto to Florida and Seattle, and all points in between, our team of proposal professionals are ready to help you, and your organization responds with confidence.

A Decade of Experience

Since 2010, our team of proposal experts has helped clients win exciting projects and secure amazing clients with professionally written, incredibly persuasive proposals.

Great Client Experiences

A lot is riding on your business proposal. We pride ourselves on creating experiences that are efficient, collaborative, and engaging. And successful.