A dedicated group of seasoned proposal professionals leads The Proposal Lab, combining deep industry knowledge with proven strategies to help clients craft compelling submissions and achieve their goals.
Justin K Lacey, Founder
Justin brings over 30 years of global experience in business strategy, marketing, sales, and business development across the clean-tech, aerospace, and professional services sectors. Known for his results-driven leadership, he has shaped brand strategy and client engagement for organizations ranging from startups to global enterprises.
His career includes a decade at Bombardier Aerospace, where he served as Director of Marketing & Customer Experience for the $4B business aircraft division. He later led marketing and communications for clean-tech innovators VRB Power Systems and Day4 Energy, and most recently, directed proposal development and brand strategy at Kasian, a globally recognized design firm.
Justin holds a B.A. in Economics from the University of Western Ontario, an MBA from McGill University, and a degree in International Business from the Stockholm School of Economics.
The Proposal Lab is shaped by a team of specialists who bring diverse experience, complementary skill sets, and a shared commitment to helping clients win. Each member plays a critical role in delivering strategic, high-impact proposals—from leadership and strategy to design, coordination, and execution. Meet the leadership team behind the work.
Michelle Mazzoni
PROPOSAL WRITER
Michelle has 20 years of experience working in diverse roles and industries, including education, engineering and construction. Michelle’s expertise includes marketing, graphic design, content creation and proposal management. She has led proposals valued from $1 to over $100 Million.
Michelle holds an MBA from the University of Canada West, Vancouver, BC. She is a Certified Associate of Project Management. She has other certifications in writing from Vancouver Community College and graphic design from the University of Nevada.
Dusty Yurkin
GRAPHIC DESIGNER
Dusty is a Graphic Designer with over seven years of experience, specializing in digital and print media, specifically layout design and illustration. She enjoys working with local companies and artists to tell their stories through typography, illustration, and design. Dusty has an eye for creativity and a vision for stylistic direction and provides creative direction for photoshoots and videography while encapsulating a brand’s identity, vision, and message.
Dusty has a degree (Simon Fraser University) in World Literature with a minor in Publishing and a diploma (Langara College) that focused on graphic design, web design, publishing, writing, and use of Adobe Creative Suite.
Cynthia Mozell
OPERATIONS MANAGER
Cynthia has more than 10 years of diverse experience in industries, including retail, marketing, and several healthcare settings. Her attention to detail and organizational skills are an asset within the company as an operations manager.
Cynthia has a degree in Sociology from Concordia University. She enjoys many outdoor activities such as gardening, hiking, horseback riding, snowshoeing, and spending time with her family.