What We Do
- Proposal Writing
  Win your next submission with our award-winning proposal writing service.
- Proposal Content Library
  Stop building proposals from scratch. A strategically developed content foundation your team deploys on every pursuit.
- Proposal Training
  Build your team’s proposal capability with 30+ courses – available online, in-person, or tailored in-house.
- Proposal Evaluations
  Discover where your bids are good, bad and even ugly. And how to build a better proposal.
- Pursuit Excellence Diagnostic
  Find out where your bid process is losing ground — from opportunity identification to post-submission review.
- Business Proposals
  Unlock a new source of revenue with professionally written client-centric business proposals.
Who We Help
- Architecture Proposals
  Designers of enriching spaces, from education, arts and culture to healthcare and commercial
- Engineering Proposals
  Mechanical, electrical, structural, civil, geotechnical, IMIT – we’ve worked with them all
- Construction Proposals
  General contractors, construction managers, including design-build and P3 procurement methods
- Healthcare Proposals
  Medical services providers and those that build, manage and operate healthcare facilities
- Technology Proposals
  Information technology firms, solutions providers, and software-as-a-service consultants
- Social Services Proposals
  Private sector organizations taking care of society’s most vulnerable
- Security and Parking Proposals
  Security guards, mobile patrols, alarm responses and parking-enforcement service providers
- Financial Services Proposals
  Business-to-business services providers, including financing, insurance and debt collection
Resources
- Shop
  Products and services designed to quickly and cost-effectively produce better proposals
- Blog
  Our ideas, observations and recommendations on how to create better proposals
- Hallmarks of a Winning Proposal
  The seven qualities of a winning proposal, in our humble opinion
- FAQ
  A library of frequently asked questions about proposals and our services
About
- Our Story
  Learn a little about us and how we help clients win more often
- How We Work
  Our proposal writing methodologies (i.e., our recipe for success)
- Leadership
  Get to know the team at the Proposal Lab
- Technology
  We are harnessing technology to work smarter and win more often for clients
- Careers
  Ready to join our team? Check out our open positions
Contact

Courses
RFX-002: Conducting Effective Go/No-Go Assessments

Conducting Effective Go/No-Go Assessments

RFX-002

Conducting Effective Go/No-Go Assessments

Stop chasing bids you can’t win.

Avoid wasting resources on misaligned bids. Use a proven framework — including the 15-Minute Triage and a weighted scoring approach — to evaluate RFx opportunities critically, analyze requirements, assess capabilities, and make disciplined go/no-go decisions.

Examine RFx documents to quickly identify mandatory, scored, and pricing requirements
Develop criteria for a go/no-go process tailored to your organization’s strengths and market focus
Understand the importance of aligning opportunities with your organization’s capabilities and objectives

North American Support

From Vancouver and Toronto to Florida and Seattle, and all points in between, our team of proposal professionals are ready to help you, and your organization responds with confidence.

A Decade of Experience

Since 2010, our team of proposal experts has helped clients win exciting projects and secure amazing clients with professionally written, incredibly persuasive proposals.

Great Client Experiences

A lot is riding on your business proposal. We pride ourselves on creating experiences that are efficient, collaborative, and engaging. And successful.